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Today Carlson announced the availability of a new product that expands its portfolio of quality brake part solutions: Drag Reduction Technology.

Carlson Drag Reduction Technology (DRT) introduces an innovative design that reduces the undesirable brake drag which can lead to improper pad wear, increased noise levels, decreased brake pad life, and reduced gas mileage. DRT is an affordable and easy-to-install product, expertly designed to improve vehicle drivability, wear and efficiency. DRT is an aftermarket upgrade that fits over 192 million vehicles on the road today.

Carlson’s DRT uses a specially designed clip to keep brake pads away from the rotor when brakes are not being applied, reducing brake drag to maximize fuel economy and the horsepower delivered to the wheel. An independent study showed that the use of DRT on the front brakes of a common four-door sedan reduced the average drag by over 70%.

“Carlson’s new Drag Reduction Technology not only improves brake performance and pad life, but it is a cost effective way to get the most of your vehicle’s fuel efficiency and horsepower,” said Tony Drerup, President, Carlson Quality Brake Parts. “In other words, it’s good for the environment and your pocket.”

More information on DRT

About Carlson

As an innovator in domestic and foreign brake hardware, Carlson Quality Brake Parts delivers state-of-the-art brake materials across all channels of the automotive aftermarket, including, but not limited to light and medium duty trucks. Our mission is to provide our customers and distributors with the highest quality products while servicing the automotive aftermarket with unparalleled customer service that demonstrates flexibility and consistency. Our proprietary processes and product procedures combine with exceptional on-time delivery, competitively priced products and unique availability, allowing Carlson Quality Brake Parts to remain a leader in aftermarket brake hardware. To find out more about how Carlson can service your automotive hardware needs, www.carlsonqualitybrakeparts.com.

 For more information Contact Us.

MEDIA RELEASE

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Today Carlson announced the availability of two new products in its portfolio of quality brake parts: the Low Frequency Damper and Copper Nickel Tubing.

Carlson Copper Nickel Tubing is designed to provide unparalleled flexibility, accommodating any brake repair while supplying strength and durability for the life of the vehicle. Based on independent laboratory testing, Carlson Copper Nickel Tubing outperforms the leading competitor in terms of wall thickness, tensile strength and burst strength-failure. This bendable, dependable brake tubing is available in 25-foot coils in two sizes (3/16” and 1/4” ) and can be easily installed in automotive, farm and industrial applications.

Carlson’s Low Frequency Damper brings a technology to the aftermarket that is already common on many Original Equipment European vehicles and since 2011 has become standard equipment on several U.S. vehicles, such as the Ford 150, Ford Edge, Ford Ranger, Chevy Volt and Chevy Cruze. The damper incorporates a silicone spring which effectively reduces low frequency brake noise, such as the moan and squeal noises which typically come from front and rear disc brakes when soft braking at low speeds. Carlson’s Low Frequency Damper can be retro-fitted to most pre-2011 vehicles that experience moans and squeals from the front and rear disc brakes, with installation taking only minutes. In contrast to the Carlson “Quiet Caliper Clips” and “Pad Shims,” which reduce high frequency brake noise, the Carlson Low Frequency Damper concentrates on removing the annoying moan and squeal of low frequency noises.

“Carlson is proud to provide its customers a full portfolio of solutions for brake hardware,” said Tony Drerup, President, Carlson Quality Brake Parts. “Our new Low Frequency Damper and Copper Nickel Tubing meet the high quality standards that our customers have come to expect from the Carlson brand.”

About Carlson

As an innovator in domestic and foreign brake hardware, Carlson Quality Brake Parts delivers state-of-the-art brake materials across all channels of the automotive aftermarket, including, but not limited to light and medium duty trucks. Our mission is to provide our customers and distributors with the highest quality products while servicing the automotive aftermarket with unparalleled customer service that demonstrates flexibility and consistency. Our proprietary processes and product procedures combine with exceptional on-time delivery, competitively priced products and unique availability, allowing Carlson Quality Brake Parts to remain a leader in aftermarket brake hardware. To find out more about how Carlson can service your automotive hardware needs, www.carlsonqualitybrakeparts.com.

For more information Contact Us.

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Today Carlson launched a new website for its brake hardware parts, showcasing its full catalog of parts and offering educational tools reinforcing the importance of changing brake hardware. The new website showcases the brake hardware expertise that Carlson has developed over the past 40 years, with exploded view images of the brake system highlighting all the individual hardware parts that Carlson manufactures.

Visitors to the site can learn about the importance of changing brake hardware from numerous educational resources. Recent videos from Two Guys Garage are featured on the homepage, in which the hosts discuss how often changing brake hardware is overlooked when getting a brake job completed. The site outlines results from case studies which prove how changing brake hardware is an affordable and smart way to protect the investment of new brake pads and rotors, since it will make parts last longer and optimize performance.

The site also features an extensive searchable catalog of brake hardware parts offered by Carlson. Visitors to the site can enter their car’s year, make, and model and the site will show the applicable brake hardware parts.

The new Carlson website can be visited at www.carlsonqualitybrakeparts.com.

About Carlson

As an innovator in domestic and foreign brake hardware, Carlson Quality Brake Parts delivers state-of-the-art brake materials across all channels of the automotive aftermarket, including, but not limited to light and medium duty trucks. Our mission is to provide our customers and distributors with the highest quality products while servicing the automotive aftermarket with unparalleled customer service that demonstrates flexibility and consistency. Our proprietary processes and product procedures combine with exceptional on-time delivery, competitively priced products and unique availability, allowing Carlson Quality Brake Parts to remain a leader in aftermarket brake hardware. To find out more about how Carlson can service your automotive hardware needs, www.carlsonqualitybrakeparts.com.

For more information Contact Us.

MEDIA RELEASE

For immediate release

Many of the leading automotive radio shows recently welcomed experts from Carlson Quality Brake Parts to discuss the importance of replacing brake hardware. Notable radio programs included Under the Hood, Sam’s Garage, the C.A.R. Show, the Car Doctor and Bobby Likis Car Clinic.

“Many people don’t realize that brake hardware is often not changed when new brake rotors and pads are installed,” said Joe McIsaac of Carlson Quality Brake Parts. “Brake hardware is subject to the same heat, moisture and corrosion that wear out rotors and pads, and it’s important to make sure a new hardware kit is included when making a brake repair.”

A new hardware kit runs about $10 to $20, a small fraction of an overall brake replacement but an important element which helps ensure new pads and rotors will last for their recommended life and perform as they should. The radio hosts discussed how brake hardware, such as adjustment springs and abutment clips, often wear out but are not replaced which cause a variety of problems, the most common being brake noise. Brake drag, grinding, poor pedal feel and uneven pad wear are also common problems due to worn brake hardware.

“Most of the hardware is already removed when your pads and rotors are replaced, so it only takes a few extra minutes to install new hardware instead of replacing the old, worn parts,” said McIsaac. “It really is an easy, low cost way to protect your investment in new brake pads or shoes.”

About Carlson

As an innovator in domestic and foreign brake hardware, Carlson Quality Brake Parts delivers state-of-the-art brake materials across all channels of the automotive aftermarket, including, but not limited to light and medium duty trucks. Our mission is to provide our customers and distributors with the highest quality products while servicing the automotive aftermarket with unparalleled customer service that demonstrates flexibility and consistency. Our proprietary processes and product procedures combine with exceptional on-time delivery, competitively priced products and unique availability, allowing Carlson Quality Brake Parts to remain a leader in aftermarket brake hardware. To find out more about how Carlson can service your automotive hardware needs, Contact Us.